Why Close Rate, Not Lead Volume, Is the Hardest Problem in Home Services Right Now
Introduction: The Leads Aren’t the Problem Anymore Justin Riley has spent the past several years
How to Build a Home Service Company That Lasts 125 Years, Not Just Sells Well
Introduction: A Company Older Than the Automobile Smith & Oby’s articles of incorporation date back
How Small Home Service Teams Can Outrun Private Equity With AI
From a Carpeted Office With Smoking Allowed to an $80 Million Roll-Up In 2018, Zach
How Home Service Businesses Hit 20% Net Margin, According to Two Former Private Equity Buyers
Most Home Service Businesses Are Leaving Half Their Profit on the Table There’s a number
AI Diagnostics and AI Voice in HVAC: How One Contractor Turned Inspections Into a High-Margin Revenue Stream
AI Isn’t Coming for the Trades, It’s Opening the Door Wider Chris Plunkett grew up
Why “AI” Is Scaring Away Your Team (and What to Call It Instead)
Introduction: The Word Problem Nobody Talks About Say the words “artificial intelligence” to a room
Moneyball for Home Services: How to Find Hidden Revenue Without a Bigger Ad Budget
Introduction: You’re Losing Money Fastest When Business Feels Best Here’s an uncomfortable pattern Shaun Ritchey
Home Service Networking Strategy: How Chuck Worley Built a $17 Million Company on Handshakes
Introduction: Rebuilding From Bankruptcy Using Nothing but Relationships Chuck Worley owns Worley’s Home Services in
How High Five Plumbing Built a Branding and Recruiting Machine Out of a Single High Five
Introduction: The Accidental Brand That Changed Everything Some of the best branding ideas aren’t planned.