Addressing Labor Shortage & Inefficiency: Expert Insights from Jeff Plant
Jeff Plant, a seasoned expert in the contracting industry, is here to share his valuable insights on addressing labor shortages and inefficiency. With years of hands-on experience, Jeff has navigated the challenges faced by service managers and developed effective strategies to improve efficiency in the field. Drawing from his extensive background, he offers a unique […]
Empowering Women in HVACR: Ruth King Reflects on 20 Years of Progress
“We need to raise a million dollars so that we never, ever have to worry about a woman who wants to get into this industry and doesn’t have the money to go to school.” —Ruth King When Ruth King and friend set out to find other female technicians in the HVACR industry in 2002, […]
Start Them Young: Addressing the HVAC Labor Shortage Problem w/ Lenny Diaddario and Dustin Blackstone
“There’s a place for both [digital & traditional tools]. I think it’s the new VR style, it’s gonna hit a certain generation, but it’s not gonna be the same as a true hands-on experience. It gives you the basis for then stepping out there and there’s still gonna be that requirement of that hands-on training.” […]
How Bluon Built the Largest HVAC Community on Earth w/ Peter Capuciati
“They (technicians) literally are the guardians of HVAC innovation, right? If you don’t get their advocacy, you can’t get a product to market. If they won’t use your product, you can have all the upstream cash, all the demand, doesn’t matter. If they won’t use it, you’re out.” – Peter Capuciati One of the things […]
The Basics of Effective Pay-Per-Click Digital Marketing w/ Forrest Perry
“The holy grail is if you can show them an ad with the relevant keyword based on their search and based on their location and then take them to a landing page based on their keyword and their location, you are going to outperform the average conversion rates in the industry.” — […]
Maximize Your Revenue, Lead Conversion, & Digital Marketing ROI with Jon Torrey
“The trades deserve better data so that’s what we’re getting focused on.” —Jonathan Torrey Listen to the complete episode here: How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising Are you struggling with understanding your business data? Even when using a top-notch CRM system, service organizations still perform a lot […]
E-Commerce Strategies for Contractors with The Sprinkler Nerd, Andy Humphrey
”Stop discounting and start adding value.” — Andy Humphrey Listen to the complete episode here: How To Win In The E-Commerce World In a world that’s becoming dominated by e-commerce, YOU have the ability to find great success (and revenue) by learning how to market and grow your brand online. Andy Humphrey, an irrigation technology […]
Attend Service Rocket’s Growth Summit & Become a LEADER in Your Market with Victor Rancour
”Our main objective as a business is to sell a membership, sell service… We want to create a relationship for a long period of time to where we can scale our business.” — Victor Rancour Listen to the complete episode here: Today, we’re super excited to have Victor Rancour, Owner of Absolute Airflow Heating and […]
Mastering Communication, CRM, and Reputation Management for Small, Local Businesses
“John Powell said it right when he said: “Communication works for those who work at it.” For small, local businesses to prosper or thrive, strong communication, especially with customers, becomes essential.” – Laura Nelson Listen to the complete episode here: Are you curious to know what strategies can you use to optimize your communication and […]